Reach Streaming Audiences. At Any Scale.
Two ways to run campaigns with streamers — a fully automated self-service system, or a premium agency service where PixelPact handles everything.
Choose your approach
Depending on your campaign goals and the streamer reach you need, we offer two distinct products.
Automated Campaign System
5 – 250 avg. viewersCreate your campaign, activate it, and PixelPact automatically delivers it to eligible streamers via their OBS integration. No manual coordination required — your ad runs inside the stream without any action from the streamer during broadcast.
- Create and configure in minutes
- Auto-matched to streamers with 5–250 avg. viewers
- Delivered via OBS browser source — fully automated
- Display, chat, or combined formats
- Real-time dashboard and full campaign reporting
Direct Sponsoring
250+ avg. viewersWant premium reach with established streamers? PixelPact acts as your agency — we identify the best-matched streamers above 250 average viewers, handle negotiations, and manage the entire partnership from brief to report.
- Curated streamer shortlist by PixelPact
- Matching based on your brand, goals, and brief
- Dedicated account manager throughout
- Contract and negotiation handled by us
- Detailed performance report per partnership
How it works
Automated Campaign System
Create your campaign
Choose display, chat, or combined. Upload your creative, set your budget, schedule, and any targeting preferences.
Go live
Activate your campaign from the dashboard. PixelPact matches eligible streamers in the 5–250 viewer range and queues delivery automatically.
Delivered automatically
Ads are served via the streamer's OBS browser source. No manual steps during broadcast — delivery is handled end-to-end by PixelPact.
Delivery, verification & billing
Eligible streams checked
Every 3 minutes, the delivery engine scans all active streams in the network. Viewer count, game category, and language are verified against your campaign's targeting criteria.
Ad fires on match
When a stream qualifies, the creative is pushed to the OBS browser source. For combined campaigns, the display overlay and the chat message posted from the streamer's channel account are triggered simultaneously — no delay between the two.
Impression counted
Only verified deliveries to a confirmed live stream count as an impression. If the stream goes offline mid-cycle, that delivery is not billed.
Budget updated
Campaign spend updates in real-time on your dashboard. Delivery pauses automatically the moment your budget cap is reached — no overspend, ever.
Combined campaigns: perfectly in sync
For combined campaigns, the display overlay and the chat message — posted from the streamer's own channel account — are triggered by the same delivery event. There is no delay between the two — your visual and text elements always reach the audience at the same moment.
How billing works
You are billed on a CPM basis — per 1,000 verified impressions delivered to live streams. Your budget cap is a hard limit: delivery stops the moment it is reached. At campaign end (or monthly for ongoing campaigns), PixelPact issues an invoice for all verified impressions delivered.
Available campaign formats
Display Campaigns
Your creative appears as an overlay directly inside the stream — banner top, banner bottom, skyscraper, or fullscreen. Delivered automatically via OBS.
Chat Campaigns
Sponsored messages posted to the chat from the streamer's own channel account at a configured interval. Ideal for promo codes, links, and product announcements.
Combined Campaigns
Display overlay and chat messages running simultaneously for maximum reach. Consistently higher engagement than single-format campaigns.
One dashboard for everything
3
Active Campaigns
142K
Total Impressions
4.8%
Avg. Engagement
68%
Budget Spent
Summer Gaming Campaign
Combined
Product Launch Display
Display
Promo Code Drop
Chat
Campaign Builder
Create display, chat, or combined campaigns. Set budget, schedule, creatives, and targeting in one place.
Streamer Matching
Filter by platform, content category, and viewership range. PixelPact auto-matches your campaign to eligible streamers.
Live Campaign Monitor
Watch campaigns run in real-time. See which streams are live, current viewership, and live delivery status per campaign.
Analytics & Reporting
Full per-campaign reports: total impressions, unique reach, chat engagement rate, and click-through data. Exportable.
Our agency service for established streamers
Direct Sponsoring
For brands that want premium reach with established creators, PixelPact offers a full-service sponsoring model. We handle everything — from identifying the right streamers to contracts, negotiation, and final reporting.
250+ avg. viewers
Direct Sponsoring is exclusively available for streamers with an established, consistent audience above 250 average concurrent viewers.
Submit your brief
Tell us about your brand, campaign goals, budget range, and the kind of creator you are looking for.
PixelPact matches
Our team identifies the best-fit streamers with 250+ average viewers and presents a curated shortlist tailored to your brief.
We handle negotiations
PixelPact manages all communication, rates, and contracts with the streamer on your behalf.
Campaign & report
The streamer delivers the sponsorship content. We provide a full performance report including reach, impressions, and engagement.
Ready to reach streaming audiences?
Start a self-service campaign today, or talk to us about a direct sponsoring partnership.